Ice Cream Retail Branding
Custom typography and a mini brand kit made-to-order for the LA-based ice cream store Hokey Pokey LA, founded by 3 Kiwi brothers.
Scope
A custom typeface, signature color, and logo icon for Hokey Pokey LA, all built around one detail: the golden hue of hokey pokey toffee, the brand's namesake New Zealand flavor. The cloud icon nods to its colloquial name, golden cloud, and the warm gold tone carries that reference through packaging and signage.